Informational site for Fitness Boxing program. The focus of this site is to let people know primarily WHAT the program is. Fitness Boxing is not necessarily a familiar concept, so educating the visitor is priority.
Lead Generation
Web sites are not just for information, they are marketing tools. Another focus of this web site is generating leads. Visitors are invited to a two week trial through a prominent sticker. They are also invited to enter their contact information to receive more information about the program.