Overview
Logue Studio is a site that sells the design work of Clyde Logue. We got to know Clyde through selling Kee Klamp fitting, the relationship went further to the generation of a web site focused on his products. This site will eventually contain a complete e-commerce section, where people can buy Clyde's work.
Competency Highlights
Cooperative Partnerships
What started as a simple supplier relationship turned into something more. We have agreed to provide back-end support for Clyde's e-commerce site in exchange for a slice of the revenue. Such an agreement makes it possible for him to bring his product to market without the overhead of raising lots of financial capital. In this model relationship and trust are leveraged over greed and suspicion.
Niche Marketing
Clyde's project is geared toward a very specific type of person. Google's advertising program, AdWords, has enabled people like Clyde to take their niche market product right to the consumer.