Simplified Building Concepts was our first independent venture into e-commerce. It started out as an online resale point for Kee Klamp fittings. It has evolved into a site that has: project information for building tubular structures, a blog to keep up to date on the latest industry trends, and a user contributable/downloadable library of 3D components.
Search Engine Optimization
After several months this site was in the top three of Google, Yahoo and MSN for it's primary keyword: "kee klamp"
E-commerce
Product searching and checkout process are straight forward and easily understood.
User Contribution
This site contains a 3D Sketchup Library that allows people to download and contribute their own components. User contribution is a big way to get people returning to your site again and again. User Contribution also builds your content base that attracts more search engine activity and is real estate for more advertising.
Identity Development
The Simplified Building Concepts logo was developed to reflect the core elements of our e-commerce business. We think that it has a lot of cross over value. Click here to see the Concept Document (pdf).